If your buyers are asking ChatGPT for vendor recommendations instead of scrolling through Google results, your brand’s visibility in AI search engines matters as much as your organic rankings … maybe more. That shift is what’s driving the rapid adoption of answer engine optimization as a discipline, and it’s why marketers are now evaluating dedicated tools to track, measure, and improve how AI platforms characterize their brand. The challenge isn’t awareness that AI is reshaping search; it’s choosing the right tool to address it.
McDonald’s posted mixed results at its quarterly earnings call on Tuesday, beating expectations for earnings per share but missing expectations for revenue growth, and an analyst from Consumer Edge noted that recent affordability concerns could be driving customers to avoid eating out at the fast food mainstay.
Leonardo DiCaprio’s Re:wild and the Bezos Earth Fund have launched the Phoenix Species Project, an initiative dedicated to recovering endangered species.
The project will provide support to recover 100 species facing imminent extinction, spanning mammals, amphibians, reptiles, birds, fish, invertebrates and plants from 30 countries in habitats ranging from oceans to volcanic plains. The initiative will work in collaboration with Indigenous Peoples, local communities, scientists and conservationists.
Strawberries dipped in the agar-based coating drying in the lab. Credit: Clare Kiernan/UBC
University of British Columbia researchers have developed an edible, seaweed-derived coating that can keep strawberries fresh for at least four days at room temperature, outperforming uncoated berries stored in the refrigerator.
“Making my first record seemed like the beginning of something that I’d imagined for a long time,” Costello writes in the liner notes, “before I had any sense of a potential audience”
Pranay Parab is an independent tech journalist based in Mumbai, India. He covers tech for Lifehacker, and specializes in tutorials and in-depth features.
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