TikTok and WSC Sports Partner to Give Rights Holders a New Way to Reach Fans Through Content Creators

Strategic partnership lets rights holders extend their reach and deepen fan engagement through TikTok's vetted creators, brand-safe and at scale. 

Key points:

  • TikTok and WSC Sports have partnered to give rights holders a new way to reach and engage fans through the creator economy, at scale, without losing control of usage, rights, or brand.
  • Through this agreement, WSC Sports enables rights holders to maximize the potential of their intellectual property while removing operational friction 
  • WSC Sports acts as an end-to-end creator activation solution, for TikTok and its rights holders, including access to fully licensed content, WSC Sports' AI content creation platform, and editorial guidance to creators.

LONDON, UK – [July 10, 2026] – TikTok and WSC Sports, the global leader in AI-powered sports video content creation and automation, today announced a strategic partnership that gives sports rights holders a new way to reach fans through TikTok's creators.

Liverpool: Michael Edwards departs football chief role at FSG

Michael Edwards has left his role as chief executive of football with Liverpool's owners Fenway Sports Group.

FSG said Edwards' departure is part of a "planned transition following the completion of key strategic priorities", while group president Mike Gordon said the owners are "naturally disappointed" about his exit.

Ukraine chokes fuel to Crimea, Russian consumers, targeting military supply

Ukraine appeared to have begun large-scale strikes against Russian shadow tankers attempting to supply occupied Crimea with fuel, as an energy crisis on the peninsula worsens.

At the same time, Ukraine has continued to cause fuel shortages in Russia itself, striking refineries deep inside the country, including, for the first time, the Omsk refinery in Siberia, Russia’s largest, 2,500km (1,553 miles) from the Ukrainian border.

Transportation Secretary Sean Duffy's 7-Month Anti-Porn Road Trip Reality Show Is Still Nowhere To Be Found - Jalopnik

Sean Duffy (Secretary - U.S. Department of Transportation) speaks on stage during Semafor World Economy 2026 on April 17, 2026 in Washington, DC.

Tasos Katopodis/Getty Images

It's been a few months since Transportation Secretary Sean Duffy's wife Rachel Campos-Duffy randomly brought up PornHub while promoting the reality show the two former reality show cast members filmed with their nine kids over seven months. It was weird at the time, and it's still weird today, but there was always the possibility the line, "We live in a Pornhub world," would make more sense when the show premiered on YouTube in June. Except, it's now July, and "The Great American Road Trip" is nowhere to be found.

EQS-Adhoc: PSI Software SE: Consolidated financial statements for fiscal year 2025 approved with a qualified audit opinion in one instance; annual financial statements certified without qualifications

EQS-Ad-hoc: PSI Software SE / Key word(s): Annual Report / Refusal of an unqualified audit opinion
PSI Software SE: Consolidated financial statements for fiscal year 2025 approved with a qualified audit opinion in one instance; annual financial statements certified without qualifications